as of 2026-08-17 · store time (America/New_York) · Instagram only
This is a sample dashboard. It is rendered by the same code as the real Instagram screen, over frozen example data for a business that does not exist — so the layout, the wording and the provenance rules below are exactly what a live account carries. No number here is real.
Weekly event counts — latest window 2026-08-10 → 2026-08-16
Point-in-time totals per post (api) — click a column to sort, or a row’s Details for its own readings. Showing 10 of the 15 posts on this account — the rest are co-authored and Instagram serves those only to whoever published them.
| Barrier repair, explained in 30 seconds | 2026-08-13 | 48,210 | +28,444 | 3,180 | 214 | 866 | |
| Three ingredients we will never formulate with | 2026-08-09 | 31,540 | +21,132 | 2,106 | 187 | 512 | |
| Morning routine — the 4-step version | 2026-08-01 | 22,875 | +13,542 | 1,642 | 96 | 388 | |
| What "fragrance-free" actually means on a label | 2026-07-25 | 17,430 | +9,691 | 1,204 | 143 | 271 | |
| Restock: the ceramide cleanser is back | 2026-08-11 | 9,820 | +6,167 | 742 | 58 | 61 | |
| Behind the batch — this week at the lab | 2026-08-05 | 7,460 | +3,924 | 588 | 41 | 44 | |
| Reader question: retinol and niacinamide together? | 2026-07-29 | 6,215 | +3,120 | 503 | 77 | 39 | |
| The refill pouch, and why it took two years | 2026-07-21 | 5,140 | +2,056 | 421 | 33 | 28 | |
| Sunscreen myths, ranked by how often we hear them | 2026-07-14 | 4,302 | +1,588 | 366 | 52 | 22 | |
| Our shade range, and what is coming next | 2026-07-07 | 3,688 | +1,608 | 298 | 27 | 18 |
Top movers — Δ views across the last 12w
IG growth shape (derived) — 10 posts: 7 still gaining; 2 stopped gaining; 0 unchanged throughout; 1 not yet classifiable.
| Post | Posted | Since first read |
|---|---|---|
| Barrier repair, explained in 30 seconds | 2026-08-13 | not enough readings yet (3 over 14d) |
| Restock: the ceramide cleanser is back | 2026-08-11 | gaining · +3,395 in the window |
| Three ingredients we will never formulate with | 2026-08-09 | gaining · +12,931 in the window |
| Behind the batch — this week at the lab | 2026-08-05 | gaining · +1,407 in the window |
| Morning routine — the 4-step version | 2026-08-01 | gaining · +6,634 in the window |
| Reader question: retinol and niacinamide together? | 2026-07-29 | gaining · +950 in the window |
| What "fragrance-free" actually means on a label | 2026-07-25 | gaining · +4,084 in the window |
| The refill pouch, and why it took two years | 2026-07-21 | no change since 2026-08-03 |
| Sunscreen myths, ranked by how often we hear them | 2026-07-14 | no change since 2026-08-03 |
| Our shade range, and what is coming next | 2026-07-07 | gaining · +195 in the window |
Newest first — not a ranking.
IG views at 7 days (api) — 4 of 10 posts carry one; 2 not yet 7 days old; 2 never will — tracking began after their mark; 2 have no reading in the window.
Provisional figures were read inside the platform's ~48h settling window, so they are floors.
| Post | Posted | Views at 7 days | Read |
|---|---|---|---|
| Barrier repair, explained in 30 seconds | 2026-08-13 | — | window closes 2026-08-20 |
| Restock: the ceramide cleanser is back | 2026-08-11 | — | window closes 2026-08-18 |
| Three ingredients we will never formulate with | 2026-08-09 | 30,774 | 2026-08-16 · 2.3h earlyprovisional |
| Behind the batch — this week at the lab | 2026-08-05 | 7,140 | 2026-08-12 · 2.3h early |
| Morning routine — the 4-step version | 2026-08-01 | 18,986 | 2026-08-08 · 2.3h early |
| Reader question: retinol and niacinamide together? | 2026-07-29 | 5,372 | 2026-08-05 · 2.3h early |
| What "fragrance-free" actually means on a label | 2026-07-25 | — | no reading in its window |
| The refill pouch, and why it took two years | 2026-07-21 | — | no reading in its window |
| Sunscreen myths, ranked by how often we hear them | 2026-07-14 | — | first read after its mark |
| Our shade range, and what is coming next | 2026-07-07 | — | first read after its mark |
Newest first — not a ranking.
Accounts that followed vs unfollowed you, per weekly window. The follows/unfollows split is corroborated, not Meta-defined; a missing window is no reading, never a zero.
▲ 234 net (follows − unfollows) · 324 follows, 90 unfollows · 2026-08-10 → 2026-08-16
A point-in-time snapshot of the latest weekly sync — the range picker doesn't apply.
as of 2026-08-17 · Followers · Engaged (this week)
Age
Gender
Top countries
Top cities
Averaged over the days in range — this card DOES follow the range picker.
Most active around 11p (America/New_York)
Average followers online per hour, over the last 12w (14 platform-reported days with data). Instagram reports these on its own Pacific-anchored days; hours are converted to store time for display.
Open a post's Details row for that reel's own retention curve.
Skip rate by reel, oldest to newest
37.7% (2026-07-25) → 28.4% (2026-08-13) · lower is better