Northwind Skincare

This is a sample dashboard. It is rendered by the same code as the real Overview screen, over frozen example data for a business that does not exist — so the layout, the wording and the disclosures below are exactly what a live account carries. No number here is real.

Overview

2026-08-01 → 2026-08-07 · store time (America/New_York)

Net sales

$1,185.00

blended · this period

Margin

$578.83est.

48.7% contribution margin

Cash

$18,450.00

as of 2026-08-04

Stock

Reorder

NW-SERUM-30

Reorder alert: NW-SERUM-30 — days of cover below lead time × safety factor.

Sales & profitwhat came in, what's left after costs

Net sales

Shopify: $879.60
TikTok Shop: $305.40
Blended: $1,185.00

The orders behind this are entirely demo rows.

Contribution margin %

48.7%est.

$578.83 across 35 orders

Shopify

50.2%est.

$442.60 across 26 orders

TikTok Shop

44.6%est.

$136.23 across 9 orders

TikTok margin is likely understated: the card-fee estimate (~2.9% + 30¢/order) is applied to TikTok orders too, although TikTok probably bundles card processing into its own fees. Corrected per order where an imported Seller Center settlement export covers it.

The orders behind this are entirely demo rows.

Inputs behind this figure have never been confirmed — Payment processing rate, Payment processing fixed fee, TikTok referral commission, Packaging cost per order and Fulfilment cost per order. They are placeholders, used exactly as if they were real. Answer them

Marketingwhat acquiring customers costs

Blended CAC

$20.35

$468.00 ÷ 23 new customers

The ad spend behind this is entirely demo rows, and nobody has been asked whether you run paid ads. Answer that

MER

2.53×

The ad spend behind this is entirely demo rows, and nobody has been asked whether you run paid ads. Answer that

Customersdo they come back?

Repeat purchase rate (90d)

Shopify channel only

17.5%

April 2026 cohort — 103 customers with a full 90 days of history · the most recent measurable month, independent of the period above

Social growthaudience by platform · api-synced daily · reach/clicks manual

Data looks behind for TikTok. TikTok synced yesterday, while Instagram synced today. The figures below are the last readings that arrived, not current ones, and nothing here is a drop to zero. Check data sources.

Instagram followers

12,480

as of 2026-08-08 · API synced today · ▲ 14 since prior

TikTok followers

8,215

as of 2026-08-07 · API synced yesterday · ▲ 22 since prior

Total audience

20,695

Sum of the latest followers across platforms. Inputs were not all read on the same day: Instagram synced today (2026-08-08); TikTok synced yesterday (2026-08-07).

Stock & cashcan we keep selling, and what's in the bank

Days of inventory cover

NW-BALM-50480 available112.0 days
NW-CLEANSER-150387 available150.5 days
NW-SERUM-3047 available27.4 days · REORDER

Inputs behind this figure have never been confirmed — Supplier lead time, Supplier minimum order quantity and Reorder safety factor. They are placeholders, used exactly as if they were real. Answer them

Pending payouts

No payout data reaches this dashboard yet. The v1.5 payout-export upload once promised here is barred as a recurring manual step; its successor, the Shopify payout API lane (spec A.3 Tier 1), is not built.

Cash position

$18,450.00

as of 2026-08-04