Operations software for small DTC brands
The numbers that run a brand, on one screen.
Orders, profit, inventory, creators and social — one operations dashboard for small direct-to-consumer brands.
See the product
Six areas of a small brand’s operations
Per-order profit
Margin on every order, after cost, shipping, platform fees and processing.
Unit economics
Contribution margin by channel and by SKU, on one P&L-shaped screen.
Inventory and reorder timing
Units, velocity and days of cover, with an alert that fires on cover, not a fixed threshold.
Creator seeding
Samples logged against stock, posts recorded, and what each creator costs.
Organic social performance
Instagram and TikTok, each in its own block: reach, saves, and where viewers drop off.
Numbers you can audit
Every figure links to a written definition, versioned before it is coded.
Three steps, then it runs itself
01
Connect your accounts
Authorize the accounts you want read. Withdraw it from the platform at any time.
02
Jobs do the collecting
Daily jobs pull orders, stock movements and analytics. No export, no spreadsheet.
03
Read the dashboard
Every number linked to its definition, every source showing when it last synced.
An operations dashboard is only worth as much as its worst number
- Money is integer cents
- No floating-point value touches currency anywhere. Enforced by tests, not convention.
- Every number has a definition
- The formula is versioned, and changes in the document before it changes in code.
- No shopper details written down
- Commerce ingestion copies an order’s commercial fields by an explicit allowlist, so customer names, email addresses, phone numbers and shipping addresses are never written down.
- Platform metrics are never blended
- An Instagram view and a TikTok view are not the same event, so they are never summed into one number or compared as though they were.
Who runs it
Ops Backroom is built and operated by Brandon Karraa. It runs today for one brand, Quickie Skincare, under common ownership, and is being prepared for other small brands. We do not publish customer counts we do not have.
It reads a business’s own commerce and social accounts, with that account holder’s authorization, and presents the results back to them. It does not sell data, does not build advertising profiles, and does not compare one business against another.
Questions, access requests and privacy enquiries: bkarraa@opsbackroom.app.
How your data is handled
The policy sets out exactly what is kept, who it reaches, and for how long.