Northwind Skincare
This is a sample dashboard. It is rendered by the same code as the real Unit economics screen, over frozen example data for a business that does not exist — so the layout, the wording and the disclosures below are exactly what a live account carries. No number here is real.
Unit economics / P&L
2026-08-01 → 2026-08-07 · store time (America/New_York) · accrual margin basis
Accrual basis (metric-definitions §4). Margin back-dates each refund to the order it reverses, so a June order refunded in July lowers June's margin — while §3 net sales books that refund in July (the reconciliation anchor). The two views legitimately differ by cross-period refunds. Net revenue here = gross − discounts − refunds, excluding shipping income.
Contribution margin — blended
- Net revenue
- $1,187.40
- COGS
- − $331.00
- Packaging
- − $35.00
- Fulfillment
- − $175.00est.
- Payment fee
- − $47.96est.
- Platform commission
- − $19.61
- Affiliate commission
- − $0.00
- Contribution margin
- $578.83est.48.7%
- Ad spend (period)
- − $420.00
- Contribution after marketing
- $158.83est.
At least one TikTok order in this period falls outside every imported affiliate period, so creator commission is unknown for it and counted as zero. The line above is a floor and contribution margin below is overstated by an unknown amount, until the TikTok affiliate export covering it is imported.
Contribution after marketing is blended only: ad spend isn't split by sales channel yet (open question #8). Per-channel cards stop at contribution margin.
Inputs behind this figure have never been confirmed — Payment processing rate, Payment processing fixed fee, TikTok referral commission, Packaging cost per order and Fulfilment cost per order. They are placeholders, used exactly as if they were real. Answer them
The orders behind this are entirely demo rows.
No payment fee here is measured. Every fee is the Settings estimate, applied per order — Shopify has reported no processor fee for these orders.
Payment fee drift. Not checked. No order in this period carries a fee Shopify reported, so the processing rate and fixed fee in Settings have been compared against nothing — which is not the same as their being right.
Inputs behind this figure have never been confirmed — Payment processing rate and Payment processing fixed fee. They are placeholders, used exactly as if they were real. Answer them
Supplier cost — NW-BALM-50. Nothing has read a supplier price for NW-BALM-50 yet, so nothing has been compared.
Suggested landed cost. No supplier price has been read, so there is nothing to suggest.
Supplier cost — NW-CLEANSER-150. Shopify’s price for NW-CLEANSER-150 has held at $6.20 across every reading on record.
Suggested landed cost. Shopify’s price has not moved, so your landed cost needs no revision on this evidence.
Supplier cost — NW-SERUM-30. Shopify’s price for NW-SERUM-30 rose from $11.80 to $12.40 on 2026-07-28 — a change of $0.60.
⚠️ Your landed cost for NW-SERUM-30 ($11.80) is BELOW what Shopify says the manufacturer charges ($12.40). Landed cost includes the manufacturer’s price, so it cannot be lower — one of the two is wrong.
Suggested landed cost. No suggestion, because your landed cost is already below the manufacturer’s price. Carrying a change onto a figure that is already wrong would compound it — settle the landed cost first.
Shopify
- Net revenue
- $882.00
- COGS
- − $247.60
- Packaging
- − $26.00
- Fulfillment
- − $130.00est.
- Payment fee
- − $35.80est.
- Platform commission
- − $0.00
- Affiliate commission
- − $0.00
- Contribution margin
- $442.60est.50.2%
Inputs behind this figure have never been confirmed — Payment processing rate, Payment processing fixed fee, TikTok referral commission, Packaging cost per order and Fulfilment cost per order. They are placeholders, used exactly as if they were real. Answer them
The orders behind this are entirely demo rows.
No payment fee here is measured. Every fee is the Settings estimate, applied per order — Shopify has reported no processor fee for these orders.
TikTok Shop
- Net revenue
- $305.40
- COGS
- − $83.40
- Packaging
- − $9.00
- Fulfillment
- − $45.00est.
- Payment fee
- − $12.16est.
- Platform commission
- − $19.61
- Affiliate commission
- − $0.00
- Contribution margin
- $136.23est.44.6%
At least one TikTok order in this period falls outside every imported affiliate period, so creator commission is unknown for it and counted as zero. The line above is a floor and contribution margin below is overstated by an unknown amount, until the TikTok affiliate export covering it is imported.
TikTok margin is likely understated: the card-fee estimate (~2.9% + 30¢/order) is applied to TikTok orders too, although TikTok probably bundles card processing into its own fees. Corrected per order where an imported Seller Center settlement export covers it.
Inputs behind this figure have never been confirmed — Payment processing rate, Payment processing fixed fee, TikTok referral commission, Packaging cost per order and Fulfilment cost per order. They are placeholders, used exactly as if they were real. Answer them
The orders behind this are entirely demo rows.
No payment fee here is measured. Every fee is the Settings estimate, applied per order — Shopify has reported no processor fee for these orders.
Cohort contribution margin
Cumulative margin per customer acquired — of the customers whose first order fell in a month, what their orders have earned back since, divided by how many of them there were.Shopify channel only · independent of the period above — a cohort is anchored to its own first-order month, so nothing here narrows to the dates in the picker.
| Cohort | Customers | Month 0 | +1 | +2 | +3 | +4 | +5 |
|---|---|---|---|---|---|---|---|
| Apr 2026 | 103 | $18.03 | $19.13 | $19.13 | $19.13 | — | — |
| May 2026 | 99 | $19.07 | $20.09 | $20.09 | — | — | — |
| Jun 2026 | 97 | $17.98 | $18.96 | — | — | — | — |
| Jul 2026 | 99 | $19.33 | — | — | — | — | — |
| Aug 2026 | 35 | — | — | — | — | — | — |
Each cell is cumulative — month +2 includes months 0 and 1, so a flat run of figures means no repeat orders rather than no data. — means that month has not fully elapsed yet, which is not the same as zero margin: its orders are still arriving, and a partial sum would read as a measurement while being a guaranteed undercount.
Inputs behind this figure have never been confirmed — Payment processing rate, Payment processing fixed fee, TikTok referral commission, Packaging cost per order and Fulfilment cost per order. They are placeholders, used exactly as if they were real. Answer them
Per-order drill-in
Why a given order's margin is what it is — the §4 component breakdown per order.est. marks a cost still using a settings estimate (replaced by settlement actuals).
| Order | Date | Net rev | COGS | Pack | Fulfil | Pay fee | Platform | Affil | CM | CM% |
|---|---|---|---|---|---|---|---|---|---|---|
| Shopify DEMO-NW-00641demo | 2026-08-07 | $60.00 | $16.60 | $1.00 | $5.00est. | $2.16est. | $0.00 | $0.00 | $35.24 | 58.7% |
| Shopify DEMO-NW-00642demo | 2026-08-07 | $36.00 | $9.60 | $1.00 | $5.00est. | $1.42est. | $0.00 | $0.00 | $18.98 | 52.7% |
| Shopify DEMO-NW-00643demo | 2026-08-07 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $0.00 | $0.00 | $10.76 | 44.8% |
| TikTok DEMO-NW-00644demo | 2026-08-07 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $1.54est. | $0.00 | $9.22 | 38.4% |
| Shopify DEMO-NW-00645demo | 2026-08-07 | $37.80 | $11.80 | $1.00 | $5.00est. | $1.47est. | $0.00 | $0.00 | $18.53 | 49.0% |
| TikTok DEMO-NW-00636demo | 2026-08-06 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $1.54est. | $0.00 | $9.22 | 38.4% |
| Shopify DEMO-NW-00637demo | 2026-08-06 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $0.00 | $0.00 | $10.76 | 44.8% |
| Shopify DEMO-NW-00638demo | 2026-08-06 | $42.00 | $11.80 | $1.00 | $5.00est. | $1.60est. | $0.00 | $0.00 | $22.60 | 53.8% |
| Shopify DEMO-NW-00639demo | 2026-08-06 | $18.00 | $4.80 | $1.00 | $5.00est. | $0.86est. | $0.00 | $0.00 | $6.34 | 35.2% |
| TikTok DEMO-NW-00640demo | 2026-08-06 | $39.60 | $11.00 | $1.00 | $5.00est. | $1.53est. | $2.54est. | $0.00 | $18.53 | 46.8% |
| Shopify DEMO-NW-00631demo | 2026-08-05 | $42.00 | $11.80 | $1.00 | $5.00est. | $1.60est. | $0.00 | $0.00 | $22.60 | 53.8% |
| TikTok DEMO-NW-00632demo | 2026-08-05 | $18.00 | $4.80 | $1.00 | $5.00est. | $0.86est. | $1.16est. | $0.00 | $5.18 | 28.8% |
| Shopify DEMO-NW-00633demo | 2026-08-05 | $42.00 | $11.00 | $1.00 | $5.00est. | $1.60est. | $0.00 | $0.00 | $23.40 | 55.7% |
| Shopify DEMO-NW-00634demo | 2026-08-05 | $60.00 | $16.60 | $1.00 | $5.00est. | $2.16est. | $0.00 | $0.00 | $35.24 | 58.7% |
| Shopify DEMO-NW-00635demo | 2026-08-05 | $32.40 | $9.60 | $1.00 | $5.00est. | $1.31est. | $0.00 | $0.00 | $15.49 | 47.8% |
| Shopify DEMO-NW-00626demo | 2026-08-04 | $42.00 | $11.00 | $1.00 | $5.00est. | $1.60est. | $0.00 | $0.00 | $23.40 | 55.7% |
| Shopify DEMO-NW-00627demo | 2026-08-04 | $60.00 | $16.60 | $1.00 | $5.00est. | $2.16est. | $0.00 | $0.00 | $35.24 | 58.7% |
| TikTok DEMO-NW-00628demo | 2026-08-04 | $36.00 | $9.60 | $1.00 | $5.00est. | $1.42est. | $2.31est. | $0.00 | $16.67 | 46.3% |
| Shopify DEMO-NW-00629demo | 2026-08-04 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $0.00 | $0.00 | $10.76 | 44.8% |
| Shopify DEMO-NW-00630demo | 2026-08-04 | $21.60 | $6.20 | $1.00 | $5.00est. | $0.97est. | $0.00 | $0.00 | $8.43 | 39.0% |
| Shopify DEMO-NW-00621demo | 2026-08-03 | $36.00 | $9.60 | $1.00 | $5.00est. | $1.42est. | $0.00 | $0.00 | $18.98 | 52.7% |
| Shopify DEMO-NW-00622demo | 2026-08-03 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $0.00 | $0.00 | $10.76 | 44.8% |
| Shopify DEMO-NW-00623demo | 2026-08-03 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $0.00 | $0.00 | $10.76 | 44.8% |
| TikTok DEMO-NW-00624demo | 2026-08-03 | $42.00 | $11.80 | $1.00 | $5.00est. | $1.60est. | $2.70est. | $0.00 | $19.90 | 47.4% |
| Shopify DEMO-NW-00625demo | 2026-08-03 | $16.20 | $4.80 | $1.00 | $5.00est. | $0.80est. | $0.00 | $0.00 | $4.60 | 28.4% |
| TikTok DEMO-NW-00616demo | 2026-08-02 | $24.00 | $6.20 | $1.00 | $5.00est. | $1.04est. | $1.54est. | $0.00 | $9.22 | 38.4% |
| Shopify DEMO-NW-00617demo | 2026-08-02 | $42.00 | $11.80 | $1.00 | $5.00est. | $1.60est. | $0.00 | $0.00 | $22.60 | 53.8% |
| Shopify DEMO-NW-00618demo | 2026-08-02 | $18.00 | $4.80 | $1.00 | $5.00est. | $0.86est. | $0.00 | $0.00 | $6.34 | 35.2% |
| Shopify DEMO-NW-00619demo | 2026-08-02 | $42.00 | $11.00 | $1.00 | $5.00est. | $1.60est. | $0.00 | $0.00 | $23.40 | 55.7% |
| TikTok DEMO-NW-00620demo | 2026-08-02 | $55.80 | $16.60 | $1.00 | $5.00est. | $2.03est. | $3.58est. | $0.00 | $27.59 | 49.4% |
| Shopify DEMO-NW-00611demo | 2026-08-01 | $18.00 | $4.80 | $1.00 | $5.00est. | $0.86est. | $0.00 | $0.00 | $6.34 | 35.2% |
| TikTok DEMO-NW-00612demo | 2026-08-01 | $42.00 | $11.00 | $1.00 | $5.00est. | $1.60est. | $2.70est. | $0.00 | $20.70 | 49.3% |
| Shopify DEMO-NW-00613demo | 2026-08-01 | $60.00 | $16.60 | $1.00 | $5.00est. | $2.16est. | $0.00 | $0.00 | $35.24 | 58.7% |
| Shopify DEMO-NW-00614demo | 2026-08-01 | $36.00 | $9.60 | $1.00 | $5.00est. | $1.42est. | $0.00 | $0.00 | $18.98 | 52.7% |
| Shopify DEMO-NW-00615demo | 2026-08-01 | $0.00 | $6.20 | $1.00 | $5.00est. | $0.97est. | $0.00 | $0.00 | -$13.17 | — |